The SnowPress Innovation Awards honor new products introduced at the SIA SnowSports Trade Show that demonstrate innovation in science, sport and culture. SnowPress Innovation Awards were presented in the categories of Culture, Sexy, Skill and Smart.
What`s sexier than Swedish twins? Nothing according to Head`s Jon Olsson who wanted to immortalize these two friends of his on his signature boards. The U. S. Open Slopestyle champ got to see his wish come true when Head took advantage of new technology that made it possible to put a hi-res-digital picture on the topsheet. It`s not all about girls though – hollow glass fibers 1/10th the width of a human hair make these light and strong.
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