HEAD’s 2nd signature movie of the What’s your limit? campaign out now!
October 31st, 2013

James Heim – a life dedicated to the white mountains.

Vertigo-inducing altitudes, untouched powder and the topography of an entire mountain in your mind… the second movie of the HEAD What’s your limit? campaign will be featured by Canadian freerider James Heim.

After a successful launch of the What’s Your Limit? campaign HEAD continues its crossmedial ascent to reach existing and create new HEAD ski aficionados.

Deep powder, fluffy pillows, big lines and even bigger mountains are the drivers for James Heim, a freeskier who dedicated his life to the mountains and adventure. “For me freeriding embodies pushing your limits. I have experienced both, good and bad, and at a glance, I have learned that fear kills more dreams than failure ever will but the biggest thing the mountains have taught me is respect. And I think this has led me to succeed in creating unique ski lines.”

Growing up in Rossland, BC, the mountains have always been James’ home. Whether alone, away from civilistation or in the spotlight with a crew of filmers and photographers, James stands on his HEAD Cyclic Skis and in his Venture Boots, always ready to draw his own line.

In the 1950, Howard Head decided to change the way we thought about skis and skiing. His innovations made him a founding father of skiing’s worldwide success, and his spirit of challenging the status quo in search of progression remains an integral part of the HEAD brand today.

Aside from making the most successful racing skis in the world, HEAD has established itself in the back country and at freestyle competitions – with outstanding products and outstanding athletes like James Heim, Simon Dumont, Jon Olsson, PK Hunder and Kaya Turski.

Follow the link to James Heims' video: