HEAD releases new What's your limit? film and online game.
November 18th, 2013

HEAD athletes double down in latest film.

Which HEAD superstar has what it takes to be both the world’s best skier and the ultimate card shark?

The ski season in full swing with the first event already behind us, and HEAD is ready to double down with the third film in its What's your limit? campaign. It’ll be hitting the digital airwaves on November 18th.

This time HEAD takes you behind closed doors to witness five of the world’s best skiers going face to face across the felt for a game of poker. In order to protect their honor in this pack of card sharks, PK Hunder, Aksel Lund Svindal, Jon Olsson, James Heim and Ted Ligety are willing to put everything on the table. Well, almost everything. And when Lindsey Vonn arrives on the scene, the stakes go through the roof.

And HEAD has already upped the ante with a spin-off: a Facebook game where anyone can go all in with HEAD athletes and win awesome prizes. Aksel is first up, and over the next few months users will get to play each of their heroes. Are you ready to take a seat at the table?

Founded in 1950, HEAD is a leading global manufacturer and marketer of premium branded sports equipment. Its business is organized into four divisions: Winter Sports, Racquet Sports, Diving and Licensing. Its Race, Freeski, and Freestyle ski gear is world renowned, and the most demanding athletes demand HEAD gear. HEAD’s What's your limit? campaign launched in 2013 with a bold attitude and a message designed to inspire all skiers to push themselves like never before. That’s good news for skiing and bad news for limits.

Follow the link to the game: